March Madness on Demand
1 month
1 event
1 country
1 network
Many Experiences
1 event
1 country
1 network
Many Experiences
Everyone in the USA knows about March Madness, in fact it is going on right now!! While at CBS I designed, architected, animated and coded the infamous MMOD Player for viewership during the tournament. Including video billboards at New York Square and TV ads. In 2009 we reached our highest record of 25 million viewers online streaming the tournament. I am proud I build it!!! :)
March Madness Video on Demand
2007-2010
2007-2010
Art DIRECTOR
SR UX designer
Visual Design
Prototyping
Design/Engineering Integration
TV spots creation in post compositing software
SR UX designer
Visual Design
Prototyping
Design/Engineering Integration
TV spots creation in post compositing software
Overview
My involvement
I had the pleasure of working with NCAA March madness on Demand and CBSSports to create their visuak experiences but also to work during the architecture and implementation of their entire campaign leading into the tournament using vide ads, Video players, fantasy products, brackets, promotional materials and website presence.
During 2007 to 2011 I did many campaigns for this product where I had prototyping involvement, UX/UI .
Post compositing software was used to create the TV spots.
During 2007 to 2011 I did many campaigns for this product where I had prototyping involvement, UX/UI .
Post compositing software was used to create the TV spots.
